Blackstones is an experience, and there is no other like it. You feel it the second you step into our salons: Our Tribeca location, in The Roxy Hotel, evokes all the intimate luxury of a Parisian suite — consider it your indulgent home away from home — while the original East Village space transports you to an Old World apothecary. Our trusted stylists collaborate with you, one on one, to identify and craft a look that tells your story. Transformations happen here.


Named after a 20th-century illusionist, Blackstones is also the parent company to Five Wits, a locally produced hair care line developed after years of perfecting in the salon. Specially formulated from high-performance botanical ingredients, our signature products nourish, hydrate and rejuvenate in just the right way — that is, the way you need it to, no more, no less. They are natural, effortless products for a natural, effortless look.


About the Founder

Since launching Blackstones in 2007, Joey Silvestera has quietly become a New York best-kept secret, building a clientele of editors, designers, musicians and artists by word of mouth. A former taxidermist who honed his skills at Toni & Guy, Mudhoney and Beauty Parlour, which he co-founded, Silvestera specializes in the narrative of a look, personalized for each client. It's an emphasis on creative storytelling that continues right down to the Five Wits name, a reference to an old English term for the senses — which, back then, included instinct and imagination.